Wednesday, March 4, 2026

Here's some advice for a book launch just in time for the March 2026 Insecure Writer's Support Group post.


Well, March is upon us. Over here in Utah, we are experiencing the driest winter we've ever had. I kinda wonder what will happen when the Winter Olympics comes here in about a decade. If there's no snow, do they just cancel the Olympics? Is that a thing? LOL. I guess we will find out.

Today is the first Wednesday of March. As a result, it is time for the Insecure Writer's Support Group. This is a monthly blogfest, and it's sign-up is on this page (if you'd like to join). So, what is the Insecure Writer's Support Group? Let's answer that question below.

What is the purpose of the IWSG?: It's to share and encourage. Writers can express doubts and concerns without fear of appearing foolish or weak. Those who have been through the fire can offer assistance and guidance. It’s a safe haven for insecure writers of all kinds.

When do y'all Post?: The first Wednesday of every month is officially Insecure Writer’s Support Group day. That's when you should post your thoughts on your own blog or talk about your doubts and the fears you have conquered. You can discuss your struggles and triumphs and offer a word of encouragement for others who are struggling. As part of the whole experience, you should visit others in the group and connect with your fellow writer - aim for a dozen new people each time - and return comments. Be sure to link to this page and display the badge in your post. And please be sure your avatar links back to your blog. Otherwise, when you leave a comment, people can't find you to comment back.

Let’s rock the neurotic writing world.

The X (formerly Twitter) handle is @TheIWSG and hashtag is #IWSG.

The awesome co-hosts for the March 4 posting of the IWSG are PJ Colando, Ronel Janse van Vuuren, and Natalie Aguirre!

Every month, the IWSG announces a question that members can answer in their IWSG post. These questions may prompt you to share advice, insight, a personal experience or story. Include your answer to the question in your IWSG post or let it inspire your post if you are struggling with something to say.

Remember, the question is optional!

March 4 question - What elements do you include in your book launch? Or what do you have in mind for your future book launch? Or what advice do you have to offer to others planning to launch a book?

I haven't actually done a book launch. However, I've been to a bunch. The thing that seems to strike me as common among them all is a dedicated launch team for promotion and a mix of digital and physical engagement. There should be a social media campaign, a book trailer (easier and easier to do with Ai), a media kit, email marketing, and Advanced Reader Copies (ARC's). If you're against using Ai then the book trailer is probably going to be more difficult to do. However, I would urge you not to take that position. Ai slop is everywhere and if you aren't on board, then you're more likely behind because of your choices. Ai needs full regulation to curb its usage. People just choosing to "opt out" because of "integrity" are winning the high ground. But that's all you're winning. It would be the same as people volunteering to throw money at the national debt. It does nothing. Either we are all forced to or it doesn't work.

Anyway, that's all the advice I have to give. Thanks for visiting.

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